Approach / Process
Start with the why.
Good design is not decoration added at the end. It is a way of making the right idea easier to see, understand, and remember.
The process
01
Find the story
Start with what makes the project matter: its people, its purpose, and the feeling it should leave behind.
02
Build the system
Turn that idea into a visual language with the right rules, rhythm, and room to move.
03
Make it feel inevitable
Refine every decision until the result is clear, useful, and full of the character it was meant to have.
Celeste Corrigan — Graphic Designer
Los Angeles / Provo, Utah