06 / Analog stamps

SER

SER, or ‘to be’ in Spanish, serves as a reminder to take up space, honor your heritage, and embrace your identity fully. This series uses an abstract interpretation of Mexican folkloric dancers to capture that pride, motion, and presence—with the hope of encouraging everyone to be unafraid to take up space and simply be themselves.

Analog execution

Hand-built movement.

Hand-painted paper, cut and layered to build dynamic forms and movement.

Abstract form

Rotation into geometry.

Fluid rotation from traditional folkloric skirts translated into sharp, cut-paper geometry.

Custom typography

A raw, tactile mark.

Hand-cut letterforms for the SER mark maintain a tactile aesthetic across the series.

SER analog stamp series

Stamp series

SER hand-cut form

green dancer

SER tactile typography

pink dancer

SER final stamp application

blue dancer

Celeste Corrigan — Graphic Designer

Los Angeles / Provo, Utah